Privacy Policy

We may collect a variety of Personal Information from or about you or your devices from various sources, as described below. If you do not provide your information when requested, you may not be able to use the Service if that information is necessary to provide you with the Service or if we are legally required to collect it.

Personal Information You Provide to Us.

• Registration and Profile Information. When you sign up for an account, register to use the Service, enroll in a promotion or Contest or sign up for notifications, we will ask you for your email address and may request or receive other information such as your name, preferred username, phone number, choice of state and billing address depending on the product or service you choose. In the event of a minor attempting to sign up for an account, the minor’s parent or legal guardian will have to provide the information described above. If you sign up using a social media account, we will also receive information from those social media services such as your name, email address, city, state, zip code and third-party ID numbers. When interacting with the Service, you may also choose to provide other profile information, including photos and other identifying information.
• Communications. If you contact us directly, we may receive additional information about you. For example, when you contact our support team, we may receive your name, email address, phone number, and the contents of a message or attachments that you may send to us, and other information you choose to provide.
• Careers. If you decide that you wish to apply for a job with us, you may submit your contact information and your resume online. We will collect the information you choose to provide on your resume, such as your education and employment experience. You may also apply through LinkedIn. If you do so, we will collect the information you make available to us on LinkedIn.
• Payment Information. If you make a purchase through the Service, your payment-related information, such as credit card or other financial information, is collected by our third-party payment processor on our behalf.

Personal Information We Collect When You Use the Service.

• Catch Data. When you use certain features of the Service, we receive information about each fish measured (“Catch Data”) including but not limited to species, date/time, environmental data, length, weight, girth, images/videos and any other data provided voluntarily by you. Catch Data may also include precise location information, including the GPS coordinates provided in real time by your device or attached as EXIF information to photographs and videos. We use Catch Data to provide the Service. If the Service is unable to gather Catch Data, certain features of the Service may not be available to you.
• Contest Data. When you use certain features of the Service, we receive information about each fish measured (“Catch Data”) including but not limited to species, date/time, environmental data, length, weight, girth, images/videos and any other data provided voluntarily by you. Most contests are based on comparing Catch Data to established records and ranking the Catch Data. Catch Data may also include precise location information, including the GPS coordinates provided in real time by your device or attached as EXIF information to photographs and videos. We use Catch Data to provide the Service. If the Service is unable to gather Catch Data, certain features of the Service may not be available to you.
• Device Information. We may receive information about the device and software you use to access the Service, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens, depending on the portions of the Service you access.
• Usage Information. To help us understand how you use the Service and to help us improve it, we automatically receive information about your interactions with the Service, like the pages or other content you view, the searches you conduct, purchases you make, and the dates and times of your visits.
• Chat Information. When you use the Chat feature of the Service, we collect your queries and the answers provided.
• Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service.
• Text Information. We work with a third-party partner to facilitate SMS text messages when you contact us. We receive information about these communications, such as the date and time of the SMS text message, your phone number, and the content of any SMS text messages.

Personal Information We Receive from Third Parties.

• Information from Third-Party Services. If you choose to link the Service to a third-party account, we may receive information about you, including your profile information and your photo, and your use of the third-party account. If you wish to limit the information available to us, you should visit the privacy settings of your third-party accounts to learn about your options.

We do not share or otherwise disclose information we collect from or about you except as described below or otherwise disclosed to you at the time of the collection.

• Personal Information. We do not share or sell your Personal Information to third parties, unless otherwise described herein, disclosed to you at the time of collection, or directed by you.
• Catch Data. Certain features of the Service allow you to optionally share Catch Data with government agencies and/or non-profit organizations for the purpose of understanding or improving the health and welfare of various fisheries and fish species. Certain features of the Service may also allow you to optionally share Catch Data with competitive tournament directors, in order to judge and rank the specific catches you choose to submit. In all cases, we remove the precision levels of geolocation data shared by you so that the body of water may be known but not the exact location, and we will not share precise or personally-identifiable geolocation data with third parties, unless directed by you or as otherwise described in this Section.
• Contest Data. The Service automatically shares Catch Data with Contest directors, in order to judge and rank the specific catches you choose to submit, and award prizes based on these rankings. In all cases, we remove the precision levels of geolocation data shared by you so that the body of water may be known but not the exact location, and we will not share precise or personally-identifiable geolocation data with third parties, unless directed by you or as otherwise described in this Section.
• Non-Personally Identifiable Information and Aggregated Catch Data. We may share or sell non-personally identifiable information and/or aggregate statistical information, including Catch Data, with our business partners. We may also combine your non-personally identifiable information and aggregated Catch Data with other non-personally identifiable information and aggregate information collected from other sources.
• User Content. Certain features of the Service allow you to share Your Content with other users you choose, or share Your Content to the Service for all users to see. We will not share your personal content (Catch Data and media within your account) with third parties, unless directed by you or as otherwise described in this Section. The Content you choose to share to the Service or with others may remain visible even after the content has been deleted from your account.
• Social Networks and Other Online Services. The Service may allow you to, upon your direction, share information with social networking services. You understand and agree that the use of your information by any social networking websites will be governed by the privacy policies of these third-party platforms and your settings on that platform. We encourage you to review their privacy policies.
• Analytics Partners. We use analytics services such as Google Analytics, Apple App Store Analytics, and Android Play Store Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn more about these services’ practices by visiting https://www.google.com/policies/privacy/partners/ and https://www.apple.com/legal/privacy/data/en/app-store/ for more information. To help us understand how you use the Service and to help us improve it, we automatically receive information about your interactions with the Service, like the pages or other content you view and the dates and times of your visits. Google Analytics may also use the information it collects from the Service and other websites or services to share with us demographic and interest-level information.
• Advertising Partners. At some point, we may work with third-party advertising partners to show you ads that we think may interest you.
• As Required by Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your Personal Information may occur if you post any objectionable content on or through the Service.
• Partners and Affiliates. We may share any information we receive with our partners, corporate affiliates, parents, or subsidiaries for any purpose described in this Privacy Policy.
• Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Service.
• Merger, Sale, or Other Asset Transfers. We may transfer or disclose your Personal Information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company, or we sell, liquidate, or transfer all or a portion of our assets.
• Consent. We may also disclose Personal Information from or about you or your devices with your permission.

We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.

BFD retains Personal Information as long as reasonably necessary for the stated purpose it was collected. We may anonymize Personal Information for use as Non-Personally Identifiable and Aggregate Information as described above.